Case Study – OneVoice™ + RightStart™

Company: $3-4B

Therapeutic Area: Neuroscience

Approval Date: 2020

Original Support: Hub Nurses

Expansion with VMS: Late 2021

VMS Products: OneVoice + RightStart

Company: $3-4B

Therapeutic Area: Prostate Cancer

Approval Date: 2020

Original Support: Hub Nurses

Expansion with VMS: Late 2021

VMS Products: OneVoice + RightStart

Original State

Company received product approval in 2020, and by mid-2021 had an expansive patient support program in place, including a 3rd party HUB Nurse Case Manager team to support patients virtually

Opportunity

Build on the foundation already in place to increase the competitive advantage, and improve brand performance by adding patient and HCP support in the field to deliver impactful engagements

VMS Approach

Pilot the impact of Clinical Nurse Educators (CNEs) supporting patients at treatment initiation, providing education, and closing the loop with HCPs, all while coordinating with the HUB nurses and sales team

PROGRAM OVERVIEW

Program objectives:

Minimize abandonment and maximize compliance and persistence for patients initiating therapy
Maximize the opportunity to
ensure patients prescribed [PRODUCT] get off to a good start
Elevate the patient support program and establish a new standard of field support for patients

SOLUTION

THE ROLE OF THE FIELD NURSE EDUCATOR

2022 PERFORMANCE

ENGAGEMENT

727
patients received

2,544
total HCP engagements

SATISFACTION

9.6/10
patient satisfaction rating

4.9/5
HCP satisfaction rating

CONFIDENCE AND KNOWLEDGE

4.95/5
reported patient confidence

4.97/5
reported patient understanding

CLIENT-MEASURED IMPACT

>5%
increase in first fill rate

>5%
increase in second fill rate

Program Design

HCP Journey

INITIAL

Introduce CNE
Explain the support program, its elements, and the CNE role
Build the foundation for an effective professional relationship

DISCOVERY

Understand the patient support needs to address
Determine communication preferences
Understand patient profile and current treatment protocol

HCP IN-SERVICE

Patient support program overview
Setting treatment expectations
Dosing and administration
Resources available

FOLLOW UP

Provide regular follow-ups
Provide patient teach engagement summaries
Address new questions from HCPs
Train new HCPs