Case Study – RightStart™ Car-T (Oncology)

RightStart™

Company: $2B+ in Revenue
Therapeutic Area: Car-T (Oncology)

Community Hematology Oncologists lack CAR-T awareness, knowledge and comfort that Clinical Nurse Educators can address.

Community Hematology Oncologists lack CAR-T awareness, knowledge and comfort that Clinical Nurse Educators can address.

NEED

Gaps in community oncologists’ understanding of:

  • CAR-T therapy in general
  • Differences between current CAR-T therapies
  • Ideal patients for CAR-T therapy
  • The process to refer patients for CAR-T therapy
  • Their role and responsibilities during and after CAR-T therapy is started

This lack of awareness and comfort directly impacts community oncologists’ ability to refer appropriate patients to authorized treatment centers.

SOLUTION

Gaps in community oncologists’ understanding of:

  • Clinical credibility
  • An ability to relate given experience in similar roles
  • Proficiency to engage in relevant peer-to-peer discussions
  • Increased time with HCPs and higher level of receptivity
    – On average, VMS Oncology Nurse Educators interact with 7.2 oncology HCPs/day vs. oncology sales rep average of 2.3/day
  • The ability to easily integrate with existing field teams while also filling an educational role

There is a need for education and training to be directed to community oncology practices.

Oncology Nurse Educators are proven to deliver effective education and training.

NEED

Gaps in community oncologists’ understanding of:

  • CAR-T therapy in general
  • Differences between current CAR-T therapies
  • Ideal patients for CAR-T therapy
  • The process to refer patients for CAR-T therapy
  • Their role and responsibilities during and after CAR-T therapy is started

This lack of awareness and comfort directly impacts community oncologists’ ability to refer appropriate patients to authorized treatment centers.

There is a need for education and training to be directed to community oncology practices.

There is a need for education and training to be directed to community oncology practices.

SOLUTION

Gaps in community oncologists’ understanding of:

  • Clinical credibility
  • An ability to relate given experience in similar roles
  • Proficiency to engage in relevant peer-to-peer discussions
  • Increased time with HCPs and higher level of receptivity
    – On average, VMS Oncology Nurse Educators interact with 7.2 oncology HCPs/day vs. oncology sales rep average of 2.3/day
  • The ability to easily integrate with existing field teams while also filling an educational role

Oncology Nurse Educators are proven to deliver effective education and training.

PROGRAM DESIGN

Multiple encounters and interactions over time

Initial

  • Build professional connection
  • Provide purpose of visit
  • Obtain key contacts

Discovery

  • Understand patient profile and current treatments customer is using
  • Map HCP educational needs

In-Service

  • Appropriate patient profile
  • Patient consultation
  • Treatment process: before and after treatment care
  • Patient discussion about therapy

Follow-Up (As Needed)

  • Address new questions
  • Refresh on education
  • Introduce new content
  • Educate new staff members

Community HemOnc HCP Targets

  • Client provides list of HCPs
  • Create tools for Clinical Educators to be successful

Day 0: Pre-Call Plan

  • Work with client to clarify the status of relationships and office environment

Live: 1st preference

Virtual: 2nd preference

Community HemOnc HCP Targets

  • Client provides list of HCPs
  • Create tools for Clinical Educators to be successful

Day 0: Pre-Call Plan

  • Work with client to clarify the status of relationships and office environment

Live: 1st preference

Virtual: 2nd preference

RESULTS

ENGAGEMENT AND SATISFACTION

High reach demonstrates the need for this education within the oncology space.

2,036

total HCP engagements in 3 months

41%

completed with high-priority targets as identified by the client

High satisfaction scores indicate that HCPs value the education and support being provided by Oncology Nurse Educators.

oncology nurse educators

TOPICS AND ATTENDEES

Treatment options, patient profile, and treatment were the top 3 topics discussed.

In-Service Topics Discussed (%)

The distribution of attendees was inclusive of nurses, physicians, and office staff.

Attendee Type – All Engagements (%)

RESULTS: PRE/POST KNOWLEDGE AND CONFIDENCE

Pre/post survey results demonstrate a high level of impact with a
192% increase in knowledge about therapy after an engagement.